Success stories, impactful results
Learn about the impact of boobook's data-driven strategies across industries. Explore how successful companies found answers to their critical business questions.
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Strengthening Royal Salute’s position as market dynamics shift
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Confidently redefining your pricing strategy: Why Pernod Ricard turned to consumers for clarity
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Know which buttons to push to optimise customer experience - and exactly how hard to push them
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Renewed insights on how to best measure price elasticity and pricing power
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How Telenet took actionable segmentation to the next level
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How Center Parcs offers the right accommodation to its guests, thanks to data-powered insights
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How an automotive company optimised their advertising messaging: The importance of brand alignment when launching a new product
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How Center Parcs Europe optimised revenue management and increased profits
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Revolutionizing business intelligence in FMCG: A journey from spreadsheets to a streamlined online portal
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Optimising loyalty card programme for a global retailer (award-winning study)
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Connecting the data through multiple information sources
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How Pernod Ricard decoded the travellers' buying behaviour: Segmentation beyond nationalities
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How a global pharma company successfully communicated the launch of a new medicine through strategic salesforce allocation
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Mastering Path to Purchase: How Pernod Ricard UK unlocked invaluable shopper insights
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Discovering the new generation of players
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Behind the success of Ballantine’s Light
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Supporting Pernod Ricard's commitment to sustainability
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How Niko reshaped its business model while expanding consumer reach
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How to strategically balance brand equity and profitability: Pernod Ricard's pricing and portfolio optimisation
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Revitalizing cinema advertising: How Brightfish transformed pricing strategy for optimal value and increased revenue
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