Strategic consulting for customer-centric brands
Get thoughtful and valuable advice on how to optimise pricing, enhance brand value, develop the right products and target the right customers. Our experts will guide you towards sustainable growth, consumer centricity and boosted profitability.
A holistic approach to your marketing strategy
At boobook, our data-powered strategic consulting is built upon a foundation of four interconnected pillars. By leveraging these pillars, we help businesses achieve business excellence that drives growth and maximizes profitability.
The 3-step framework made for success
Alignment and input workshops
In the initial phase, we work closely with you to understand your business needs, objectives, and knowledge gaps. Through interactive workshops, we align on the project scope, discuss the business context, and gather enough input so we can help you define your goals and create the winning strategy.
Consumer/customer listing
In the second stage, we carefully listen to your customers/consumers and delve into existing data, leading to invaluable insights about both your products and of your competitors. This customer-centric approach guarantees well-informed strategies driven by the needs and preferences of your target audience.
Learn, act and optimize
In the final phase, we turn data and knowledge into action plans. Thanks to business expertise, in-depth analytics, and effective storytelling, we provide wisdom through practical recommendations. We help you implement, monitor, and optimise your customer-oriented strategies for sustainable growth.
At boobook, we believe impactful insights start with high-quality data. That’s why we’ve signed the Global Data Quality Pledge. We run rigorous checks before, during and after every survey, ensure our panel providers meet the same standards, and regularly train our team to spot poor or fraudulent data. That’s how we deliver data you can trust.
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Tried-and-true techniques
Our approach starts by understanding your business challenge thoroughly, asking the right questions, and crafting a customised strategy by blending different methodologies and leveraging AI.
Conjoint analysis
Conjoint is an elite pricing tool that gauges consumer preferences and product elasticity. Its simulator identifies optimal pricing for maximum profit.
Path-to-purchase
The path to purchase encompasses the entire journey from recognizing a need to using the acquired product, and through market research, we identify key triggers and touchpoints to inform our marketing and commercial strategies.
Segmentation
Segmentation analysis divides a diverse audience into targeted groups for customized marketing strategies, using various analytical methods to ensure actionable insights for business teams.
Make better
business decisions
Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.
