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From asking the right questions to delivering a tailored action plan

At boobook, we bring together strategic consultancy and data analytics to help businesses bloom. Guided by deep industry knowledge, an analytical mindset and a powerful research toolkit, we provide consumer insights and strategies to unlock your business's full potential.

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Valuable insights,  meaningful actions

By combining the magic of numbers with the art of storytelling, we help you unlock the full potential of your business. By delivering powerful insights through engaging narratives, you will receive informed decisions and achieve your key goals. Through dynamic and interactive training sessions, we help you upgrade your data storytelling skills.

Simplifying the
complex for you

Data can be overwhelming, but we’re here to make it easy to understand through storytelling, engaging workshops and expert recommendations.

  • Data-driven Decision Making
  • Compelling Storytelling
  • Actionable Strategies

Insights that empower businesses, regardless of the sector

For over 20 years, we’ve been working closely with international clients from various sectors, supporting them in achieving outstanding results. Our approach is based on personalised solutions that tackle the specific challenges of each industry.

Schedule a call with us

Retail and FMCG

In a highly competitive retail and consumer market, brands need to adapt to inflation and address consumer concerns about eco-friendliness, sustainability, and health. We offer guidance on staying competitive through product portfolio optimisation, value-based pricing strategies, and streamlining offerings.

Technology and software

The technology industry is constantly evolving, shifting towards subscriptions, cloud-based solutions, multi-platform compatibility, and AI-driven innovations. We provide expert guidance on product development, refining pricing models, and positioning brands for growth and market leadership.

Hospitality and entertainment

The entertainment and hospitality sectors face unique challenges as the pursuit of pleasure and sustainability often seems at odds. Additionally, in today's world, are consumers still willing to spend money on unique experiences and luxurious holidays? We advise companies on refining holiday products, including implementing the right pricing strategy, to meet current consumer needs.

Luxury industry

Value-based pricing is the cornerstone of the luxury industry. While the target audience for luxury products often has more disposable income, they are also more discerning and have specific needs. We translate these needs into clear pricing strategies that enhance profitability and drive sustainable growth for luxury companies.

Manufacturing

When your customer is not the end consumer and multiple players are involved in the sales chain (resellers, wholesalers, retailers), it can be tricky to optimise product development and set prices. We provide advice on creating an optimal product, pricing, and promotional strategy that benefits you, your customer, and the end consumer.

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Logo NikoLogo center parcslogo beaulieu international groupLogo De lijnLogo telenetLogo nationale loterijLogo bostoenLogo BarcoSobi Logo

Get inspired by
success stories

Discover stories of businesses that overcame challenges and achieved remarkable results thanks to our tailored and collaborative approach.

Brand

Picking the perfect sales message with multi MaxDiff

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Price

Setting up a winning pricing strategy

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Customer

Manufacturer FMCG ingredients: Optimising business intelligence

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Customer

Optimising loyalty card programme for a global retailer (award-winning study)

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Customer

Connecting the data through multiple information sources

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Customer

Connecting with the ‘Sixth Continent’

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Brand

Optimising salesforce allocation for a global pharma company

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Price

Mastering Path to Purchase

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Brand

Discovering the new generation of players

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Price
Product

Behind the success of Ballantine’s Light

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Customer
Brand

Supporting Pernod Ricard's commitment to sustainability

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Product

How Niko reshaped its business model while expanding consumer reach

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Brand
Price

Value over volume

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Product

Manufacturer FMCG ingredients: Optimising business intelligence

Read case study
Price

Turning price into value

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“The boobook team is incredibly thorough and knowledgeable, bringing to the table much more than just data reports. They understood our research objectives because they have an excellent understanding of our business needs.”
Hima Samani
Insight and Intelligence Manager at Pernod Ricard GTR

A great team
for great results

At boobook, we see data as a tool, not a purpose. We are strategic consultants who help businesses answer key marketing and pricing questions & become customer-centric brands. Our expertise lies in optimising pricing strategies, product development, brand equity, customer journeys, segmentation, and customer targeting.

Make better
business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.