From asking the right questions to delivering a tailored action plan
At boobook, we bring together strategic consultancy and data analytics to help businesses bloom. Guided by deep industry knowledge, an analytical mindset and a powerful research toolkit, we provide consumer insights and strategies to unlock your business's full potential.
Valuable insights, meaningful actions
By combining the magic of numbers with the art of storytelling, we help you unlock the full potential of your business. By delivering powerful insights through engaging narratives, you will receive informed decisions and achieve your key goals. Through dynamic and interactive training sessions, we help you upgrade your data storytelling skills.
complex for you
Data can be overwhelming, but we’re here to make it easy to understand through storytelling, engaging workshops and expert recommendations.
- Data-driven Decision Making
- Compelling Storytelling
- Actionable Strategies
Insights that empower businesses, regardless of the sector
For over 20 years, we’ve been working closely with international clients from various sectors, supporting them in achieving outstanding results. Our approach is based on personalised solutions that tackle the specific challenges of each industry.
Retail and FMCG
In a highly competitive retail and consumer market, brands need to adapt to inflation and address consumer concerns about eco-friendliness, sustainability, and health. We offer guidance on staying competitive through product portfolio optimisation, value-based pricing strategies, and streamlining offerings.
Technology and software
The technology industry is constantly evolving, shifting towards subscriptions, cloud-based solutions, multi-platform compatibility, and AI-driven innovations. We provide expert guidance on product development, refining pricing models, and positioning brands for growth and market leadership.
Hospitality and entertainment
The entertainment and hospitality sectors face unique challenges as the pursuit of pleasure and sustainability often seems at odds. Additionally, in today's world, are consumers still willing to spend money on unique experiences and luxurious holidays? We advise companies on refining holiday products, including implementing the right pricing strategy, to meet current consumer needs.
Value-based pricing is the cornerstone of the luxury industry. While the target audience for luxury products often has more disposable income, they are also more discerning and have specific needs. We translate these needs into clear pricing strategies that enhance profitability and drive sustainable growth for luxury companies.
When your customer is not the end consumer and multiple players are involved in the sales chain (resellers, wholesalers, retailers), it can be tricky to optimise product development and set prices. We provide advice on creating an optimal product, pricing, and promotional strategy that benefits you, your customer, and the end consumer.
Get inspired by
Discover stories of businesses that overcame challenges and achieved remarkable results thanks to our tailored and collaborative approach.
Optimising loyalty card programme for a global retailer (award-winning study)
A great team
for great results
At boobook, we see data as a tool, not a purpose. We are strategic consultants who help businesses answer key marketing and pricing questions & become customer-centric brands. Our expertise lies in optimising pricing strategies, product development, brand equity, customer journeys, segmentation, and customer targeting.
Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.