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From asking the right questions to delivering a tailored action plan

At boobook, we bring together strategic consultancy, data analytics and the power of Artificial Intelligence to help businesses bloom. Guided by deep industry knowledge, an analytical mindset and a powerful research toolkit, we provide consumer insights and strategies to unlock your business's full potential.

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Valuable insights,  meaningful actions

By combining the magic of numbers with the art of storytelling, we help you unlock the full potential of your business. We place significant emphasis on assisting with the implementation or distribution of the insights throughout your business - during and after the results' delivery. We achieve this by conducting dynamic workshops, interactive training and sync sessions.

Simplifying the
complex for you

Data can be overwhelming, but we’re here to make it easy to understand through storytelling, engaging workshops and expert recommendations.

  • Data-driven decision making
  • Compelling storytelling
  • Actionable strategies

Insights that empower businesses, regardless of the sector

For over 20 years, we’ve been working closely with international clients from various sectors, supporting them in achieving outstanding results. Our approach is based on personalised solutions that tackle the specific challenges of each industry.

Schedule a call with us

Retail and FMCG

In a highly competitive retail and consumer market, brands need to adapt to inflation and address consumer concerns about eco-friendliness, sustainability, and health. We offer guidance on staying competitive through product portfolio optimisation, value-based pricing strategies, and streamlining offerings.

Technology and software

The technology industry is constantly evolving, shifting towards subscriptions, cloud-based solutions, multi-platform compatibility, and AI-driven innovations. We provide expert guidance on product development, refining pricing models, and positioning brands for growth and market leadership.

Hospitality and entertainment

The entertainment and hospitality sectors face unique challenges as the pursuit of pleasure and sustainability often seems at odds. Additionally, in today's world, are consumers still willing to spend money on unique experiences and luxurious holidays? We advise companies on refining holiday products, including implementing the right pricing strategy, to meet current consumer needs.

Luxury industry

Value-based pricing is the cornerstone of the luxury industry. While the target audience for luxury products often has more disposable income, they are also more discerning and have specific needs. We translate these needs into clear pricing strategies that enhance profitability and drive sustainable growth for luxury companies.

Manufacturing

When your customer is not the end consumer and multiple players are involved in the sales chain (resellers, wholesalers, retailers), it can be tricky to optimise product development and set prices. We provide advice on creating an optimal product, pricing, and promotional strategy that benefits you, your customer, and the end consumer.

Logo NikoLogo center parcslogo beaulieu international groupLogo De lijnLogo telenetLogo nationale loterijLogo bostoenLogo BarcoSobi Logo
Logo NikoLogo center parcslogo beaulieu international groupLogo De lijnLogo telenetLogo nationale loterijLogo bostoenLogo BarcoSobi Logo

Get inspired by
success stories

Discover stories of businesses that overcame challenges and achieved remarkable results thanks to our tailored and collaborative approach.

price

Renewed insights on how to best measure price elasticity and pricing power

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customer

How Telenet took actionable segmentation to the next level

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product
customer

How Center Parcs offers the right accommodation to its guests, thanks to data-powered insights

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brand

How an automotive company optimised their advertising messaging: The importance brand alignment when launching a new product

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price

How Center Parcs Europe optimised revenue management and increased profits

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customer

Revolutionizing business intelligence in FMCG: A journey from spreadsheets to streamlined online portal

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customer

Optimising loyalty card programme for a global retailer (award-winning study)

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customer

Connecting the data through multiple information sources

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customer

How Pernod Ricard decoded the travellers' buying behaviour: Segmentation beyond nationalities

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brand

How a global pharma company sucessfully communicated the launch of a new medicine trough strategic salesforce allocation

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price

Mastering Path to Purchase: How Pernod Ricard UK unlocked invaluable shopper insights

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brand

Discovering the new generation of players

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price
product

Behind the success of Ballantine’s Light

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customer
brand

Supporting Pernod Ricard's commitment to sustainability

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product

How Niko reshaped its business model while expanding consumer reach

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brand
price

How to strategically balance brand equity and profitability: Pernod Ricard's pricing and portfolio optimisation

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price

Revitalizing cinema advertising: How Brightfish transformed pricing strategy for optimal value and increased revenue

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“Awesome! Very good research!
Very pleased that concrete actions were taken immediately, based of the first version of the report. This is a clear positive signal from the business."
Pieter Markey
Market Research Manager at Telenet

A great team
for great results

At boobook, we see data as a tool, not a purpose. We are strategic consultants who help businesses answer key marketing and pricing questions & become customer-centric brands. Our expertise lies in optimising pricing strategies, product development, brand equity, customer journeys, segmentation, and customer targeting.

Make better
business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.