The path to purchase refers to all steps between the trigger of needing something and the use of the purchased product, including the different phases of the purchase process (pre-, during, post).
Through market research techniques, we measure the different triggers and touchpoints along the journey, identifying the “moments of truth”, i.e., the most impactful touchpoints. These insights are used to build the foundation of marketing and commercial activation plans.
At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.
Transactional data analysis
Prioritizing customer feedback over transactional data aids in accurate predictions. Analyzing data correlations using machine learning refines market strategies, but past data has its limitations.
The MaxDiff methodology in market research quantifies the most influential product features by forcing choices through a trade-off method, providing a more nuanced ranking of importance than direct questioning.
Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.