Skip to Content
Enter
Skip to Menu
Enter
Skip to Footer
Enter

Segmentation

Segmentation or cluster analysis is a crucial technique in marketing that divides a group of diverse people or companies into smaller, more homogenous segments based on various characteristics and criteria. Segmentation analysis aims to understand better and target specific customer groups. Through segmentation, businesses can tailor their products, services, and marketing strategies to meet each segment's unique needs and preferences. At boobook, we use various analytical segmentation methods, such as latent class clustering, Hierarchical Bayes clustering, Cluster Ensemble, K-means, etc. The data, as well as the required outcome, drive method choice. Apart from choosing the most potent methodology, we also pay a lot of attention to ensuring the segments can be tackled by various business teams, a challenge which many segmentation exercises fail upon.

Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Decision tree analysis

Decision tree analysis is a versatile tool in data analysis and machine learning that graphically models decision-making factors, commonly employed to segment customers based on their likelihood to purchase a product.

Discover
Decision tree analysis

Gabor Granger

This pricing method presents customers with varying price points for a product and asks their willingness to purchase, resulting in a demand curve that identifies optimal pricing for maximizing sales, revenue, and profit.

Discover
Gabor Granger

MaxDiff analysis

The MaxDiff methodology in market research quantifies the most influential product features by forcing choices through a trade-off method, providing a more nuanced ranking of importance than direct questioning.

Discover
MaxDiff analysis

Make better
business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.