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Conjoint analysis

Conjoint is the Rolls Royce of pricing research used to understand how people choose products and services. It allows us to answer pricing, product development, as well as portfolio questions. The conjoint question presents customers or consumers with a series of product options. Based on their preferences, we can measure price elasticity for the product and specific product features. A powerful simulator tool, that comes with conjoint can determine the pricing scenarios that will lead to the optimum revenue or profit.

Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Transactional data analysis

Prioritizing customer feedback over transactional data aids in accurate predictions. Analyzing data correlations using machine learning refines market strategies, but past data has its limitations.

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Transactional data analysis

Gabor Granger

This pricing method presents customers with varying price points for a product and asks their willingness to purchase, resulting in a demand curve that identifies optimal pricing for maximizing sales, revenue, and profit.

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Gabor Granger

Segmentation analysis

Segmentation analysis divides a diverse audience into targeted groups for customized marketing strategies, using various analytical methods to ensure actionable insights for business teams.

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Segmentation analysis

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business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.