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Conjoint analysis

Conjoint is the Rolls Royce of pricing research used to understand how people choose products and services. It allows us to answer pricing, product development, as well as portfolio questions. The conjoint question presents customers or consumers with a series of product options. Based on their preferences, we can measure price elasticity for the product and specific product features. A powerful simulator tool, that comes with conjoint can determine the pricing scenarios that will lead to the optimum revenue or profit.

Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Gabor Granger

This pricing method presents customers with varying price points for a product and asks their willingness to purchase, resulting in a demand curve that identifies optimal pricing for maximizing sales, revenue, and profit.

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Gabor Granger

Brand value analysis

Brand and price strategy reviews should assess the alignment between brand value and price, often visualized in a value map, to understand current positioning and make informed pricing recommendations.

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Brand value analysis

Brand performance & equity

Assessing brand performance, from awareness to advocacy, is vital. We help companies understand their brand's value against competitors and strategize effectively.

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Brand performance & equity

Make better
business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.