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Web scraping

Customer listening is one part of the puzzle to developing a winning pricing or product strategy. To add a solid competitive angle to the insights, we analyse data which is readily available online. Through machine learning and AI, we uncover how competitors set their prices.

Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Brand value analysis

Brand and price strategy reviews should assess the alignment between brand value and price, often visualized in a value map, to understand current positioning and make informed pricing recommendations.

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Brand value analysis

Gabor Granger

This pricing method presents customers with varying price points for a product and asks their willingness to purchase, resulting in a demand curve that identifies optimal pricing for maximizing sales, revenue, and profit.

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Gabor Granger

Path-to-purchase

The path to purchase encompasses the entire journey from recognizing a need to using the acquired product, and through market research, we identify key triggers and touchpoints to inform our marketing and commercial strategies.

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Path-to-purchase

Make better
business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.