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Web scraping

Customer listening is one part of the puzzle to developing a winning pricing or product strategy. To add a solid competitive angle to the insights, we analyse data which is readily available online. Through machine learning and AI, we uncover how competitors set their prices.

Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Path-to-purchase

The path to purchase encompasses the entire journey from recognizing a need to using the acquired product, and through market research, we identify key triggers and touchpoints to inform our marketing and commercial strategies.

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Path-to-purchase

Decision tree analysis

Decision tree analysis is a versatile tool in data analysis and machine learning that graphically models decision-making factors, commonly employed to segment customers based on their likelihood to purchase a product.

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Decision tree analysis

Conjoint analysis

Conjoint is an elite pricing tool that gauges consumer preferences and product elasticity. Its simulator identifies optimal pricing for maximum profit.

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Conjoint analysis

Make better
business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.