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Web scraping

Customer listening is one part of the puzzle to developing a winning pricing or product strategy. To add a solid competitive angle to the insights, we analyse data which is readily available online. Through machine learning and AI, we uncover how competitors set their prices.

Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Conjoint analysis

Conjoint is an elite pricing tool that gauges consumer preferences and product elasticity. Its simulator identifies optimal pricing for maximum profit.

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Conjoint analysis

Brand performance & equity

Assessing brand performance, from awareness to advocacy, is vital. We help companies understand their brand's value against competitors and strategize effectively.

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Brand performance & equity

MaxDiff analysis

The MaxDiff methodology in market research quantifies the most influential product features by forcing choices through a trade-off method, providing a more nuanced ranking of importance than direct questioning.

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MaxDiff analysis

Make better
business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.