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Brand performance & equity

Understanding how well your brand is performing is a crucial starting point in enhancing brand power. Understanding means measuring it, from brand awareness to brand equity and advocacy, to view the entire purchase funnel. We advise companies on how to measure current brand value, what it means given the competitive context and how to act on it.

Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Path-to-purchase

The path to purchase encompasses the entire journey from recognizing a need to using the acquired product, and through market research, we identify key triggers and touchpoints to inform our marketing and commercial strategies.

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Path-to-purchase

Conjoint analysis

Conjoint is an elite pricing tool that gauges consumer preferences and product elasticity. Its simulator identifies optimal pricing for maximum profit.

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Conjoint analysis

Gabor Granger

This pricing method presents customers with varying price points for a product and asks their willingness to purchase, resulting in a demand curve that identifies optimal pricing for maximizing sales, revenue, and profit.

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Gabor Granger

Make better
business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.