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Brand performance & equity

Understanding how well your brand is performing is a crucial starting point in enhancing brand power. Understanding means measuring it, from brand awareness to brand equity and advocacy, to view the entire purchase funnel. We advise companies on how to measure current brand value, what it means given the competitive context and how to act on it.

Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Web scraping

Customer listening informs pricing and product strategy, while machine learning and AI analysis of online data provide competitive insights on how rivals set their prices.

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Web scraping

Segmentation

Segmentation analysis divides a diverse audience into targeted groups for customized marketing strategies, using various analytical methods to ensure actionable insights for business teams.

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Segmentation

Conjoint analysis

Conjoint is an elite pricing tool that gauges consumer preferences and product elasticity. Its simulator identifies optimal pricing for maximum profit.

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Conjoint analysis

Make better
business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.