Why listen to customers while a mass of transactional data, such as sales data, is available? Or, what can we learn from the past to better predict the future? We recommend starting any need for customer and pricing understanding by analysing available data. We measure the correlation between sales and product features, including price, through machine learning methodologies. The more data available, the more accurate prediction models will be, plus it allows us to develop market mix models. Transactional data analysis has limitations, especially if future product changes are not represented by the past.
Our trusted
methodologies
At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.
Brand performance & equity
Assessing brand performance, from awareness to advocacy, is vital. We help companies understand their brand's value against competitors and strategize effectively.
Make better
business decisions
Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.
