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Gabor Granger

A simple but powerful pricing method to determine the optimal price for a product or service. Customers are presented with a series of, often new, price points for a specific product or service. They are asked whether they would buy the product at each of these price points. The analysis results in a demand curve, showing potential price cliffs that can translate into sales, revenue and profit.

Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Brand perception

Understanding brand value involves evaluating both performance and equity, as well as analyzing market perceptions and comparing them to competitors to ensure alignment with your brand's values.

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Brand perception

Conjoint analysis

Conjoint is an elite pricing tool that gauges consumer preferences and product elasticity. Its simulator identifies optimal pricing for maximum profit.

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Conjoint analysis

Web scraping

Customer listening informs pricing and product strategy, while machine learning and AI analysis of online data provide competitive insights on how rivals set their prices.

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Web scraping

Make better
business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.