A simple but powerful pricing method to determine the optimal price for a product or service. Customers are presented with a series of, often new, price points for a specific product or service. They are asked whether they would buy the product at each of these price points. The analysis results in a demand curve, showing potential price cliffs that can translate into sales, revenue and profit.
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MaxDiff analysis
The MaxDiff methodology in market research quantifies the most influential product features by forcing choices through a trade-off method, providing a more nuanced ranking of importance than direct questioning.
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