A simple but powerful pricing method to determine the optimal price for a product or service. Customers are presented with a series of, often new, price points for a specific product or service. They are asked whether they would buy the product at each of these price points. The analysis results in a demand curve, showing potential price cliffs that can translate into sales, revenue and profit.
At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.
The MaxDiff methodology in market research quantifies the most influential product features by forcing choices through a trade-off method, providing a more nuanced ranking of importance than direct questioning.
Brand value analysis
Brand and price strategy reviews should assess the alignment between brand value and price, often visualized in a value map, to understand current positioning and make informed pricing recommendations.
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