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Brand perception

Brand performance and equity are one part of understanding the value of your brand. Equally important is getting a solid view of how your brand is perceived in the market, especially compared to its competitors. I.e. what image do customers have of your brand, and is this in line with your brand values? Through analytical methods, we build a clear picture of the image of your brands and your competitors.

Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Brand performance & equity

Assessing brand performance, from awareness to advocacy, is vital. We help companies understand their brand's value against competitors and strategize effectively.

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Brand performance & equity

Decision tree analysis

Decision tree analysis is a versatile tool in data analysis and machine learning that graphically models decision-making factors, commonly employed to segment customers based on their likelihood to purchase a product.

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Decision tree analysis

MaxDiff analysis

The MaxDiff methodology in market research quantifies the most influential product features by forcing choices through a trade-off method, providing a more nuanced ranking of importance than direct questioning.

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MaxDiff analysis

Make better
business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.