Skip to Content
Enter
Skip to Menu
Enter
Skip to Footer
Enter

Brand perception

Brand performance and equity are one part of understanding the value of your brand. Equally important is getting a solid view of how your brand is perceived in the market, especially compared to its competitors. I.e. what image do customers have of your brand, and is this in line with your brand values? Through analytical methods, we build a clear picture of the image of your brands and your competitors.

Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Segmentation

Segmentation analysis divides a diverse audience into targeted groups for customized marketing strategies, using various analytical methods to ensure actionable insights for business teams.

Discover
Segmentation

Brand value analysis

Brand and price strategy reviews should assess the alignment between brand value and price, often visualized in a value map, to understand current positioning and make informed pricing recommendations.

Discover
Brand value analysis

MaxDiff analysis

The MaxDiff methodology in market research quantifies the most influential product features by forcing choices through a trade-off method, providing a more nuanced ranking of importance than direct questioning.

Discover
MaxDiff analysis

Make better
business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.