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Decision tree analysis

Decision tree analysis is a popular and widely used tool in data analysis, machine learning, and decision-making processes. It’s a graphical representation of a decision-making model or, in other words, what drives choice, often used to understand the different types of customers in terms of their likelihood to buy or consider a product.

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methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Brand value analysis

Brand and price strategy reviews should assess the alignment between brand value and price, often visualized in a value map, to understand current positioning and make informed pricing recommendations.

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Brand value analysis

Web scraping

Customer listening informs pricing and product strategy, while machine learning and AI analysis of online data provide competitive insights on how rivals set their prices.

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Web scraping

MaxDiff analysis

The MaxDiff methodology in market research quantifies the most influential product features by forcing choices through a trade-off method, providing a more nuanced ranking of importance than direct questioning.

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MaxDiff analysis

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