Skip to Content
Enter
Skip to Menu
Enter
Skip to Footer
Enter

Decision tree analysis

Decision tree analysis is a popular and widely used tool in data analysis, machine learning, and decision-making processes. It’s a graphical representation of a decision-making model or, in other words, what drives choice, often used to understand the different types of customers in terms of their likelihood to buy or consider a product.

Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Conjoint analysis

Conjoint is an elite pricing tool that gauges consumer preferences and product elasticity. Its simulator identifies optimal pricing for maximum profit.

Discover
Conjoint analysis

MaxDiff analysis

The MaxDiff methodology in market research quantifies the most influential product features by forcing choices through a trade-off method, providing a more nuanced ranking of importance than direct questioning.

Discover
MaxDiff analysis

Transactional data analysis

Prioritizing customer feedback over transactional data aids in accurate predictions. Analyzing data correlations using machine learning refines market strategies, but past data has its limitations.

Discover
Transactional data analysis

Make better
business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.