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Decision tree analysis

Decision tree analysis is a popular and widely used tool in data analysis, machine learning, and decision-making processes. It’s a graphical representation of a decision-making model or, in other words, what drives choice, often used to understand the different types of customers in terms of their likelihood to buy or consider a product.

Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Brand perception

Understanding brand value involves evaluating both performance and equity, as well as analyzing market perceptions and comparing them to competitors to ensure alignment with your brand's values.

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Brand perception

Brand value analysis

Brand and price strategy reviews should assess the alignment between brand value and price, often visualized in a value map, to understand current positioning and make informed pricing recommendations.

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Brand value analysis

Path-to-purchase

The path to purchase encompasses the entire journey from recognizing a need to using the acquired product, and through market research, we identify key triggers and touchpoints to inform our marketing and commercial strategies.

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Path-to-purchase

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business decisions

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