Decision tree analysis is a popular and widely used tool in data analysis, machine learning, and decision-making processes. It’s a graphical representation of a decision-making model or, in other words, what drives choice, often used to understand the different types of customers in terms of their likelihood to buy or consider a product.
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At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.
Conjoint analysis
Conjoint is an elite pricing tool that gauges consumer preferences and product elasticity. Its simulator identifies optimal pricing for maximum profit.
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