A simple but powerful market research methodology that measures which product benefits or features drive choice most. It uses a trade-off method, which forces people to choose, as in reality. A MaxDiff methodology leads to a much more differentiated ranking of importance than direct questions about how important product features are.
Our trusted
methodologies
At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.
Path-to-purchase
The path to purchase encompasses the entire journey from recognizing a need to using the acquired product, and through market research, we identify key triggers and touchpoints to inform our marketing and commercial strategies.
Make better
business decisions
Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.
