A simple but powerful market research methodology that measures which product benefits or features drive choice most. It uses a trade-off method, which forces people to choose, as in reality. A MaxDiff methodology leads to a much more differentiated ranking of importance than direct questions about how important product features are.
Our trusted
methodologies
At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.
Brand value analysis
Brand and price strategy reviews should assess the alignment between brand value and price, often visualized in a value map, to understand current positioning and make informed pricing recommendations.
Make better
business decisions
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