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Brand value analysis

Any brand/price strategy review or optimisation should examine the relationship between brand value (equity) and brand price. I.e. is the price of your brand in line with the value your brand offers / its brand equity? Understanding this relationship for your brand(s) and your competitor brands, often visualised in a value map, gives a simple but solid understanding of the current price positioning of your brand. At boobook, we use this piece of insight, among others, to build strong pricing strategy recommendations.

Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Web scraping

Customer listening informs pricing and product strategy, while machine learning and AI analysis of online data provide competitive insights on how rivals set their prices.

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Web scraping

Segmentation

Segmentation analysis divides a diverse audience into targeted groups for customized marketing strategies, using various analytical methods to ensure actionable insights for business teams.

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Segmentation

MaxDiff analysis

The MaxDiff methodology in market research quantifies the most influential product features by forcing choices through a trade-off method, providing a more nuanced ranking of importance than direct questioning.

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MaxDiff analysis

Make better
business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.