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< Methodologies

Brand value analysis

Any brand/price strategy review or optimisation should examine the relationship between brand value (equity) and brand price. I.e. is the price of your brand in line with the value your brand offers / its brand equity? Understanding this relationship for your brand(s) and your competitor brands, often visualised in a value map, gives a simple but solid understanding of the current price positioning of your brand. At boobook, we use this piece of insight, among others, to build strong pricing strategy recommendations.

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Our trusted
methodologies

At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.

Segmentation

Segmentation analysis divides a diverse audience into targeted groups for customized marketing strategies, using various analytical methods to ensure actionable insights for business teams.

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Segmentation

Brand perception

Understanding brand value involves evaluating both performance and equity, as well as analyzing market perceptions and comparing them to competitors to ensure alignment with your brand's values.

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Brand perception

Decision tree analysis

Decision tree analysis is a versatile tool in data analysis and machine learning that graphically models decision-making factors, commonly employed to segment customers based on their likelihood to purchase a product.

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Decision tree analysis

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