How to optimize price setting **amid geopolitical changes?**

Table of contents
- Measuring brand power
- Make your brands stronger premiumise it so it can sustain price increases
- Identify drivers of price inelasticity
- Look at portfolio extension to have both profit and volume builders
- Boobooks customized solutions

Measuring **brand power**
At boobook, we see data as a tool, not a purpose. We are strategic consultants who help businesses answer key marketing and pricing questions & become customer-centric brands. Our expertise lies in optimising pricing strategies, product development, brand equity, customer journeys, segmentation, and customer targeting.

Measuring **brand power**
At boobook, we see data as a tool, not a purpose. We are strategic consultants who help businesses answer key marketing and pricing questions & become customer-centric brands. Our expertise lies in optimising pricing strategies, product development, brand equity, customer journeys, segmentation, and customer targeting.

Measuring **brand power**
At boobook, we see data as a tool, not a purpose. We are strategic consultants who help businesses answer key marketing and pricing questions & become customer-centric brands. Our expertise lies in optimising pricing strategies, product development, brand equity, customer journeys, segmentation, and customer targeting.

Measuring **brand power**
At boobook, we see data as a tool, not a purpose. We are strategic consultants who help businesses answer key marketing and pricing questions & become customer-centric brands. Our expertise lies in optimising pricing strategies, product development, brand equity, customer journeys, segmentation, and customer targeting.
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