A simple but powerful market research methodology that measures which product benefits or features drive choice most. It uses a trade-off method, which forces people to choose, as in reality. A MaxDiff methodology leads to a much more differentiated ranking of importance than direct questions about how important product features are.
Our trusted
methodologies
At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.
Web scraping
Customer listening informs pricing and product strategy, while machine learning and AI analysis of online data provide competitive insights on how rivals set their prices.
Make better
business decisions
Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.
