Any brand/price strategy review or optimisation should examine the relationship between brand value (equity) and brand price. I.e. is the price of your brand in line with the value your brand offers / its brand equity? Understanding this relationship for your brand(s) and your competitor brands, often visualised in a value map, gives a simple but solid understanding of the current price positioning of your brand. At boobook, we use this piece of insight, among others, to build strong pricing strategy recommendations.
Our trusted
methodologies
At boobook, our core values shape our culture and drive our approach to solving complex business problems. These values are the foundation of our success and define who we are as a team.
Conjoint analysis
Conjoint is an elite pricing tool that gauges consumer preferences and product elasticity. Its simulator identifies optimal pricing for maximum profit.
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business decisions
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