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Teaching Business Analytics at Erasmus School of Management

On Feb 19th, Nicole Huyghe, Managing Director and Founder of boobook, starts a series of lectures at the Rotterdam School of Management, Erasmus University. As part of the Executive MBA program, she will be teaching a course on Business Decision Methods, also called Business Analytics.


It is a course of 15h, part of the first term of the Executive MBA Program.  


The course highlights the importance of analytics as a Decision Support System in Management. It introduces the concepts of how analytics can be introduced into the business decision process, or how to turn (big) data into big insights. It will cover the full process, starting from identifying the opportunities and needs, to leading such a project, knowing what data streams and analytical techniques are relevant, who to involve in the process and linking the outcome to the business issues.


To know more about the Executive MBA program at Rotterdam School of Management, please visit


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