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SKIM/Sawtooth Software European Conference and Training Event

From 12th to 15th April, the SKIM/Sawtooth Software European Conference and Training Event will take place in Rome, Italy.


Frederik, one of our Senior Data scientists, will attend the conference as well as participate in some of the workshops which proceed the conference. He will have a busy agenda in Rome!


Nicole, boobook’s Managing Director, is one of the presenters of the conference.  She will be talking about one of our very successful, though challenging, conjoint projects: “Optimising a loyalty card program through a nation-wide market test based on conjoint principles”.

What is the event about?

The organizer of the event, Sawtooth Software (linked up with SKIM in Europe), is a software developer/provider, specialised in trade-off methodologies (like conjoint and max-diff). The software is mainly used by Market Research organisations who get involved with business issues related to new product development /product enhancement/pricing.  Conjoint is a well-respected methodology to uncover the needs and desires of customers in terms of products and pricing.

The event includes 3 days of training around MaxDiff and Conjoint methodologies. Also on the agenda are topics like segmentation and an R tutorial. Frederik will share his experience about this all when he is back from Rome. So don’t miss our next post.

The actual conference is on Friday April 15, where a wide variety of companies will share real case studies, where conjoint or another analytical method did have an important role.


Why boobook is attending?

One of boobook’s core expertise is conjoint. On average, every year, we get involved in about 30+projects which have a trade-off component. Typically, these projects include one or a few of the following elements: price optimisation, product configuration, product portfolio optimisation, forecast revenue and expenditure, market segmentation and how this translates to different product needs and willingness to pay.

MaxDiff (Maximum Differential) is another methodology which we often use, most often to determine the most attractive brand claims, product features, product benefits, advertising messages etc.  Often, these results are included in a TURF analysis, to identify which combination of features (or claims) do appeal to most customers (i.e. give the highest reach).

At boobook, we love to be on top of the game all the time. Therefore, we aim to be up-to-date with analytical methodologies as much as we can.

Discovering the wisdom, through answering our customers’ questions and solving their business problems, is our passion. 

If you want to know more about how boobook can help you with your business questions using these methodologies, please do not hesitate to contact us!  

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