NMG Group acquires stake in data science consultancy Boobook
NMG has acquired a strategic minority stake in data science consultancy Boobook, effective 1 July 2017. Boobook will continue to operate as an independent entity under its Founder and Managing Director, Nicole Huyghe, but will now benefit from NMG’s global network and infrastructure to support its growth.
Founded in 2002, Boobook has a multinational client list that includes Disney, Toyota, Sony and Nikon and works at the cutting edge of data science and visualisation. NMG is present in 18 cities, including Johannesburg, London, Singapore, Sydney and Toronto. Through this collaboration, NMG will bring Boobook’s expertise in data analytics to its clients in the fields of insurance, employee benefits and investments.
“Our investment in Boobook is an exciting development for NMG and its clients”, says Geoff Baars, Group Executive Director at NMG. “Boobook’s team of data scientists have worked with many leading global brands and this collaboration will move us five years ahead in terms of our capabilities in data analytics.”
NMG Consulting CEO Mark Prichard comments, “We see the partnership with Boobook as accelerating the pace at which we can enhance our Insights platforms and offerings. Boobook can draw upon experience in a diverse set of industries, which will be relevant to our clients, as innovations in digital and analytics will continue to be broadly sourced.”
Nicole Huyghe, Managing Director: “Boobook sees a strong partner in NMG, which has the capability of providing access to Boobook’s services to the financial services market while permitting Boobook to retain its independence and breadth of coverage. In our discussions with NMG, it soon became clear that we shared common values, which was an important factor in the decision to welcome NMG as a strategic investor.”
Notes for editors:
For more information, contact:
Boobook - Nicole Huyghe, Managing Director
(M) +32 (0)472 961 840
NMG – David Burns, Director
(M) +44 (0)7771 893 939
Boobook is a private company offering market research analytics, big data analytics, and smart online reporting based in Ghent, Belgium with operations in London. Nicole Huyghe, Founder and Managing Director, established Boobook in 2002, and it currently employs a total of 13 data scientists and support personnel.
About NMG Group
NMG is a global advisory and intermediary firm founded in 1992 that provides services to the financial services sector. NMG Group companies include wholly owned NMG Consulting, a specialist consultancy focused on the investment, insurance and reinsurance industries. NMG Group also holds majority positions in NMG Benefits, an employee benefit consulting business in South Africa and Namibia, and in iGO4, a leader in the field of telematics insurance in the UK, as well as a number of other strategic equity positions.