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How to make better use of your DATA

“Is your data gathering dust or gleaning gold dust?” How to make better use of your own and other available data.

You already know more than you think you do – but does your organisation know how to use the information available to generate the insights that will help you achieve your goals?


In any size of organisation using data and information will become a real necessity to better understand your members/clients: How they interact with you, how they communicate, what they communicate about, what they need and believe in. Smart use of data will help your organisation to interact in a much more effective way with its stakeholders.



Join us for this event, hosted by StarfishMRM and boobook, which aims to explore how any organisation can be more effective in winning new members/clients and more importantly satisfying the needs of and retaining its existing members/clients.

Date 28 June 2016 - 17h30-19h30
Venue: British Chamber of Commerce, Blv Bischoffsheim 11, 1000 Brussels


Marc Decorte, President & CEO at Belgian Shell, Vice President Connected Digital Technologies at Shell International - Marc will explain the role digitalisation plays in the oil and gas industry and how Shell is using data analytics and digital technologies to transform its business and position itself for the future. Followed by panel debate and Q&A about practical ways in which organisations can benefit from data analytics which will explore: What is possible today? How do I get started?

Bart Rosseau, Head of Data & Information at City of Ghent: using data to serve citizens better

Thierry Soubestre, CEO at Social Karma: social media engagement analytics

Nicole Huyghe, Managing Director at boobook: using data to optimise your customer/member journey

Moderator: Glynis Whiting, Partner StarfishMRM

Followed by a networking cocktail

 Interested? Sign up now! Attendance is free, registration is mandatory

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