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BLCC and boobook present: ‘Data driven innovation and strategy development’

How will you transform your business in order to thrive in the digital era? This pressing question will be the main theme of a unique joint event hosted and endorsed by the Ambassador of Belgium, and organised by boobook and the Belgian-Luxembourg Chamber of Commerce (BLCC). Be sure to block out 27 October on your calendar!

Every organisation — large or small, public or private — has to adapt to the digital era. And while most of them understand the challenges that are coming their way, few know how to get started with addressing them.

Learn from the best

At this joint event by BLCC and boobook, you will gain valuable insights into and inspiration about data driven innovation and strategy development. We have invited keynote speakers from companies considered early adapters of data analytics: Marc Decorte, President & CEO of Shell Belgium and James Scutt, Head of Customer Value Management at Post Office UK. Nicole Huyghe, Founder and Managing Director at boobook, will provide an overview of data-driven strategy. Through case studies and concrete examples, these speakers will give you an overview of practical processes and tools that will get you started in no time.

Interested in joining? Send an email to to register. Seats are limited, so act fast!


When? 27 October
Where? Residence of the Ambassador of Belgium in the UK, 36 Belgrave Square, London SW1X 8QB
Costs? Free!


5:30 p.m.Welcome drink
6:00 p.m.Welcoming words from the Ambassador of Belgium
6:10 p.m.Keynote presentations
7:20 p.m.Buffet-style dinner9:00 p.m.Coffee

by Nicole Huyghe,
Managing director
on 30-09-2016

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